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About Us

Destination: GOOD

Destination: GOOD is AirAsia Foundation’s flagship social enterprise shop in Kuala Lumpur that retails over 400 products, carefully selected from over 30 artisan groups and social enterprises from around the Asean region. 

The online store aims to bring these well-designed and responsibly made goods to a wider market, and to encourage the public to be more deliberate in their purchase decisions.

More than a shop, Destination: GOOD is a movement for mindful travelling and shopping.

About AirAsia Foundation

AirAsia Foundation is the philanthropic arm of the AirAsia Group and we are here to help you effect social change through entrepreneurship.

Across ASEAN, we have met many people who are inspired by the AirAsia story and dream of making their own impact. Our social enterprise awards are designed to help make this a reality. If you are a start-up social entrepreneur looking to scale up your innovative venture, let us know about your work.

Successful grantees will be provided with seed funding and mentorship throughout the grant period. We will tap on AirAsia’s network strengths and help you make connections. Together, we aim to find sustainable solutions to social challenges through innovation, passion and determination.