Destination GOOD | Shop Online Social Enterprise Products from Asean

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Breaking stereotypes around Mental Health and finding strength in vulnerability.

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Welcome to Destination GOOD!

Destination GOOD is AirAsia Foundation's social enterprise online retail platform that retails over 400 responsibly and ethically produced goods sourced from over 50 social enterprises in Asean.

More than an online shop, Destination GOOD is a movement for mindful travelling and shopping.

Together, we can make an impact!

Break Stereotypes with Jiwa

Jiwa, founded by Vindy Ariella, is a brand from Indonesia that aims to break down mental health stereotypes and empower individuals.

From anxiety to art, every design tells a story of resilience and art has been a space of healing for Vindy. Own a piece of the collection and show the world that there is strength in vulnerability.

JIWA Scarf Daily Fears RM105.00

Jiwa T-Shirt Life RM45.00

Jiwa Scarf Persona RM105.00

JIWA T-Shirt Persona RM45.00

Jiwa Tote Bag Mood RM50.00

Jiwa Tote Bag Mind RM50.00

Featured Products

Meet the Makers

It's all GOOD - Bario Asal

Learn about the story of Bario Asal, a social enterprise that aims to protect and promote traditional and organic farming practices and produce high quality food products.

We are turning 10! We can’t believe it’s already been 10 amazing years since we started our mission to support the growth of Asean social enterprises. Although we started as a conventional grant-giving organisation, our journey has taken us to unexpected places.

International Literacy Day

The first International Literacy Day was inaugurated by UNESCO on 8 September 1967 to remind the public of the importance of literacy as a matter of dignity and human rights, and to build a more sustainable society.

ASEAN Day 2021

If there is one thing this year’s ASEAN Day reminds us of, it is how much we have missed connecting with our ASEAN family. When Destination GOOD was founded in 2017, our mission was to give beautiful ASEAN products their due.

Be the first to shop Jiwa

Welcome to Destination GOOD!

Break Stereotypes with Jiwa

Categories

Featured Products

Dugong Plush Toys by MARECET

Notebooks by Tòhe

Triangle Pouches by Nazanin

Meet the Makers

It's all GOOD - Bario Asal

Stories

10 years of Doing GOOD

International Literacy Day

ASEAN Day 2021

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