Use code WECARE at check out to enjoy FREE SHIPPING within Malaysia for a minimum purchase of RM50!

  • Giving New Life to Old Clothes

    Phinix transforms textile wastes into beautiful shoes, bags, and accessories.

    Buy Now
  • Social Enterprise Spotlight

    Get to know more about En Route Handcrafted, a social enterprise that advocates sustainable fashion and women empowerment.

    Learn More
  • Eco-Friendly Pet Toys

    Treat your pets while making the earth happy with APE Malaysia toys made from decommissioned fire hoses and old aircraft seatbelts.

    Buy Now

Welcome to Destination: GOOD!

Destination: GOOD is AirAsia Foundation's social enterprise shop that retails over 800 responsibly and ethically produced goods sourced from over 50 social enterprises in Asean.

More than a shop, Destination: GOOD is a movement for mindful travelling and shopping.



Meet the Makers

#DestinationGOODShortFilms Coffee for the Trees

Learn the story behind shade-grown coffee by Muser Coffee Hill - one of our most loved products at the shop, and a popular in-flight beverage among AirAsia passengers.