Welcome to Destination: GOOD!

Destination: GOOD is AirAsia Foundation's social enterprise shop that retails over 400 responsibly and ethically produced goods sourced from over 30 social enterprises in Asean.

More than a shop, Destination: GOOD is a movement for mindful travelling and shopping.

Meet the Makers

#DestinationGOODShortFilms Coffee for the Trees

Learn the story behind shade-grown coffee by Muser Coffee Hill - one of our most loved products at the shop, and a popular in-flight beverage among AirAsia passengers.