Welcome to Destination GOOD!

Destination GOOD is AirAsia Foundation's social enterprise shop that retails over 400 responsibly and ethically produced goods sourced from over 50 social enterprises in Asean.

More than a shop, Destination GOOD is a movement for mindful travelling and shopping.



Meet the Makers

#DestinationGOODShortFilms Coffee for the Trees

Learn the story behind shade-grown coffee by Muser Coffee Hill - one of our most loved products at the shop, and a popular in-flight beverage among AirAsia passengers.