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Soggy-no-More Limited Edition
SHOP NOWCelebrate AirAsia Foundation's 10th anniversary with this limited-edition collection
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Welcome to Destination GOOD!
Destination GOOD is AirAsia Foundation's social enterprise online retail platform that retails over 400 responsibly and ethically produced goods sourced from over 50 social enterprises in Asean.
More than an online shop, Destination GOOD is a movement for mindful travelling and shopping.
Together, we can make an impact!
Featured Products
10 years of Doing GOOD
We are turning 10! We can’t believe it’s already been 10 amazing years since we started our mission to support the growth of Asean social enterprises. Although we started as a conventional grant-giving organisation, our journey has taken us to unexpected places.
International Literacy Day
The first International Literacy Day was inaugurated by UNESCO on 8 September 1967 to remind the public of the importance of literacy as a matter of dignity and human rights, and to build a more sustainable society.
ASEAN Day 2021
If there is one thing this year’s ASEAN Day reminds us of, it is how much we have missed connecting with our ASEAN family. When Destination GOOD was founded in 2017, our mission was to give beautiful ASEAN products their due.