• Selamat Hari Raya!

    Show your love from a distance by sending family and friends a specially curated gift package made with products from ASEAN social enterprises.

    Buy a gift set
  • Protect Those Who Protect Us

    Buy a PPE set to a medical frontliner, and we will deliver it to a hospital that needs it most.

    Help a frontliner
  • Stay Safe in Style

    Get a reusable batik face mask for you and your loved ones! Made from two layers of 100% hand-painted cotton, and comes with an envelope slit for filter.

  • Giving New Life to Old Clothes

    Treat yourself this Raya with sustainably made and stylish shoes and bags by Phinix.

    Buy Now

Welcome to Destination: GOOD!

Destination: GOOD is AirAsia Foundation's social enterprise shop that retails over 800 responsibly and ethically produced goods sourced from over 50 social enterprises in Asean.

More than a shop, Destination: GOOD is a movement for mindful travelling and shopping.

Meet the Makers

#DestinationGOODShortFilms Coffee for the Trees

Learn the story behind shade-grown coffee by Muser Coffee Hill - one of our most loved products at the shop, and a popular in-flight beverage among AirAsia passengers.