• Upcycle

    To reuse materials that would otherwise be considered waste and transform them into something of better quality and environmental value.

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  • Giving New Life to Old Clothes

    Treat yourself with sustainably made and stylish shoes and bags by Phinix.

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Welcome to Destination: GOOD!

Destination: GOOD is AirAsia Foundation's social enterprise shop that retails over 800 responsibly and ethically produced goods sourced from over 50 social enterprises in Asean.

More than a shop, Destination: GOOD is a movement for mindful travelling and shopping.



Meet the Makers

#DestinationGOODShortFilms Coffee for the Trees

Learn the story behind shade-grown coffee by Muser Coffee Hill - one of our most loved products at the shop, and a popular in-flight beverage among AirAsia passengers.