Thai social enterprise FolkCharm seeks to improve the livelihoods of rural weaving communities by embodying the sustainable fashion movement through minimalist apparel and accessories. 
Its vision is to see natural Thai textiles and craft become part of the lifestyle of a new generation. 
With AirAsia Foundation’s grant, FolkCharm began developing tours and workshops in Loei Province that connect shoppers with craft communities – to learn, experience and enjoy rural lifestyles.